THE POST-MODERN OFFICE by smalllogo
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  • UNDEFINE
    YOUR
    LIFE
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  • “A new breed of spaces where work, home, hospitality and life seamlessly integrate.”

CONCEPT

Be is the brainchild of Behzad Souferian and his vision for a new genre of commercial real estate, tailored for the way we live and work today. Be is more than a building, it’s an environment that reflects your lifestyle. Think – the style of a well-heeled hotel with bespoke design, social spaces, communal gatherings, concierge-inspired services, thoughtful amenities, branded partner benefits and exclusive insider access.

signature BEHZAD SOUFERIAN Founder & CEO
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  • PUT A DING IN THE UNIVERSE
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  • 1800 N. HIGHLAND

    HOLLYWOOD

    The flagship of the Be brand is aptly situated at the gateway to Hollywood’s world-renowned entertainment district. Considered one of the most coveted locations, 1800 N. Highland Ave. is a seven-story, 88,000-square-foot Class A building that offers commanding, unobstructed panoramic views of Los Angeles and the Hollywood basin. With a neighborhood walkability score of 97, tenants have everything they need at their fingertips, from top-rated dining to best-in-class retail, centrally located to the hub of major transportation arteries, which include the Hollywood/Highland metro stop and U.S. Highway 101.

    Be at 1800 N. Highland evokes a timeless lifestyle as it welcomes you with a custom canopy entrance complete with valet services, reminiscent of the arrival experience found at boutique hotels. Tenants enter through double glass doors into lobbies which serve as tenant lounges in the style of a well-heeled hotel. The pet-friendly building also includes communal landscaped courtyards modeled after high-end single family residences, outdoor gathering spaces and thoughtful floor plans with bespoke designer finishes. Tenants have a variety of curated lifestyle amenities at their disposal, such as a concierge, room service-inspired deliveries and Be-branded bikes for tenants’ midday errands. Once at Be there is no going back to business as usual.

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DETAILS

  • Timeless and inspiring architecture
  • Thoughtful floor plans with designer finishes
  • Reimagined lobbies into hotel-inspired spaces
  • Amenity rich tenant lounges
  • Communal landscaped courtyards
  • Room-service inspired deliveries
  • Need to run an errand? Use our Be Bikes
  • Need your car? Valet services
  • Pet friendly environments

Be tenants are granted membership to Be Benefits, an exclusive program of partner discounts, special offers and insider access to some of the most sought-after establishments.

Brand Partners
  • SLS_HOTEL
  • BMW
  • woodlogo

Each Be location also fosters collaboration between tenants and businesses, giving you direct access to a community of shared talents, services and thinking.

Be
In The Press
CLOSE
Behzad Souferian's Vision for "Be" by The Souferian Group
3 CRE Q&A: What’s Behind “Be” Brand?
3 CRE Q&A: What’s Behind “Be” Brand?
Lease Locks
This Week's LA Deal Sheet
This Week's LA Deal Sheet
Has “Creative Office” Become A Cliché?
Lease Locks
Lifestyle Living Lands In Your Office
Live Nation Stays in Hollywood
Live Nation renews 25K sf lease at 1800 North Highland
The Souferian Group Launches “Be” Brand Concept at Iconic Hollywood Office Property
PHOTOS: TRD celebrates LA magazine launch with intimate Beverly Hills fete
PHOTOS: TRD celebrates LA magazine launch with intimate Beverly Hills fete
Speaker Event
This Week's LA Deal Sheet
Massage app Soothe brings Souferian’s 1800 North Highland to 100% leased
Soothe Expands Operations to The Souferian Group's Iconic Hollywood Office Building
Massage app Soothe brings Souferian’s 1800 North Highland to 100% leased