“A new breed of spaces where work, home, hospitality and life seamlessly integrate.”
Be is the brainchild of Behzad Souferian and his vision for a new genre of commercial real estate, tailored for the way we live and work today. Be is more than a building, it’s an environment that reflects your lifestyle. Think – the style of a well-heeled hotel with bespoke design, social spaces, communal gatherings, concierge-inspired services, thoughtful amenities, branded partner benefits and exclusive insider access.
The flagship of the Be brand is aptly situated at the gateway to Hollywood’s world-renowned entertainment district. Considered one of the most coveted locations, 1800 N. Highland Ave. is a seven-story, 88,000-square-foot Class A building that offers commanding, unobstructed panoramic views of Los Angeles and the Hollywood basin. With a neighborhood walkability score of 97, tenants have everything they need at their fingertips, from top-rated dining to best-in-class retail, centrally located to the hub of major transportation arteries, which include the Hollywood/Highland metro stop and U.S. Highway 101.
Be at 1800 N. Highland evokes a timeless lifestyle as it welcomes you with a custom canopy entrance complete with valet services, reminiscent of the arrival experience found at boutique hotels. Tenants enter through double glass doors into lobbies which serve as tenant lounges in the style of a well-heeled hotel. The pet-friendly building also includes communal landscaped courtyards modeled after high-end single family residences, outdoor gathering spaces and thoughtful floor plans with bespoke designer finishes. Tenants have a variety of curated lifestyle amenities at their disposal, such as a concierge, room service-inspired deliveries and Be-branded bikes for tenants’ midday errands. Once at Be there is no going back to business as usual.
Be tenants are granted membership to Be Benefits, an exclusive program of partner discounts, special offers and insider access to some of the most sought-after establishments.
Each Be location also fosters collaboration between tenants and businesses, giving you direct access to a community of shared talents, services and thinking.